A still from a UK TVC "TSB The Story" by Studio AKA. Directed by Marc Craste. Character Designer: Steve Small. |
The stills for this animation are lovely. I may have to watch the animation without sound to see if I still like it. I do love Marc Craste's work.
You can see an example of how the animation was built on the linked Studio AKA page, which is nice.
I'm not so hot on the 360º camera spin technique. Often used for intense dialogue scenes in live action.
I generally don't like it but can see why it was chosen for this ad. It is cleverly done.
It's been a while since I've dived into Studio AKA. They harbour such richness in their work that one wouldn't expect in tvcs (television commercials).
*I wrote this post in May last year. Think I was planning to chat a bit more about the animation.
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